Amy James may be a self-described storyteller. As co-founder of the Open Index Protocol, James entered the planet of blockchain when she realized it had been impossible to regulate or maybe find content.
“I was a writer and director, then I’m really conversant in the friction that content creators are experiencing,” she said at the Digital Money Forum at CES 2020. “Right now it’s really hard to form a living. It’s really hard to stay track of your stuff. then I felt really unstable about building a media business that way.”
Ultimately, James sees the longer term of content as a decentralized system freed from major gatekeepers like YouTube and Twitter. But it’ll take work.
“If you’re on Instagram otherwise you make a show on YouTube, you quite add a corporation town. And if they are doing something to you, they endanger your entire livelihood,” she said. “And so what we’re talking about is how this decentralized future goes to form it in order that we own our data again, that we own our content that we’re putting into the planet which that’s just really clear and transparent.”
James’ project creates “a decentralized and transparent index for digital content and guarded file persistence.” consistent with James, it’s working. In 2019 the organization saw some solid acceptance including new implementations of the protocol in real-use cases.
First, the organization created a partnership with the state of Wyoming and Overstock’s Medici Land Governance blockchain to decentralize property records. The team also created a video series called What quite Internet does one Want? to explain the features of decentralized media.
Ultimately, James sees the decentralized future as an answer to several problems within the media. The key, said James, is making the decentralized tools as easy to use as Medium.
“How can we bridge this decentralized future that we all dream of with the planet of platforms that are so convenient then easy to use and have numerous tools and features?” she said. “That’s really the question of the day.”